Analysis of new and old world wine market in China War
China's fast growing economy and a stable domestic order is to maximize the attractiveness of U.S. wine merchants. Recently, in the wine import and export enterprises from Qingdao Qingdao Hai Yu Wine Company Limited to the United States hosted a wine-themed reception, Mr. JeffAdler American wine broker told reporters in mid-2008 and the outbreak of the International Financial Crisis, the international wine market in China has a rare feeling, but a huge consumer market in China has also attracted new world represented by the United States producing areas and to France on behalf of the old world market in mainland China to start producing new one of the imported wine market war.
American wine prices sank to new lows Recently, the Import and Export Enterprises in Qingdao wine Wine Co., Ltd. Qingdao Hai reputation operation, the U.S. President made a special trip the famous wine broker JeffAdler had arrived in Qingdao city an international financial crisis first U.S. wine marketing. Mr. JeffAdler late in the day to the U.S. wine-themed reception, said the international financial crisis, a substantial decline in the U.S. economy, allowing local producers to the Chinese market have high expectations, but for Chinese consumers , the financial crisis has brought quality products at affordable prices consumer the United States a good opportunity, because the cost is the United States wine has been in the forefront of the international wine market, but there are a lot of product prices are reduced by 20% to 50%.
Producing areas of France highlights the value of investments It is noteworthy that this international financial crisis to end the old world wine producing areas of France brought a completely different trend. As the financial crisis, the French wine producing areas of the high-end prices of the lower case, making it certainly highlights the value of investments. So news that a large number of major high-end Asian funds in the French chateau for scanning cargo opportunities. But before the end of 2008, as judge of the economic trend is unknown, the French high-end wine prices in New York and London auction fell 10% to 20% of the cases. Operation from the main business of Qingdao, Qingdao International Wine Cellar news on Marvelon confirmed the end of 2008, has relied on Russia and China, the price was as high as four to five the number of high-end French wine have appeared in the short term price fluctuations, but a trend soon to be bargain hunters bring up again the Asian wine buyers. It is noteworthy that, in Asia, buyers constitute the financial crisis occurred in a larger change in the proportion of Chinese buyers is a faster rate.
Mid-market face an international war
It is understood that since the beginning of 2007, domestic demand for imported wine market maintained a rapid 15% annual growth in demand, the import of high-end wine and wine to grow simultaneously, but in growth rate, the high end wine in triumph for some time, appeared tired. In this regard, the relevant industry that, in addition to the end wine imports increased dilution of the high rate of growth of wine outside, in the consumer market, consumer awareness of wine imports increased, the increased demand for mid-wine market. From the international financial crisis, in the zero-end wine prices have also approved a larger drop in the demand for the next two years so the trend from the point of view, the end of the wine at least double the total capacity, and expanding market share is bound to attract more traders to compete.
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